An educational game does not work simply because someone puts a quiz inside an app. It works when the rules of play and the lesson point in the same direction. Mr. Bydon, developed for ETRA, sits on that boundary.
The project addresses everyday behaviours that look simple but are not: sorting waste correctly, understanding the value of water and recognising the consequences of individual choices. Its audience is made of students and schools, so the language could not be an institutional campaign squeezed onto a smaller screen.
Taking responsibility for a real game
The idea and an initial version already existed. At Bloxi we took over the product, adapted it to ETRA's evolving requirements and turned it into a mobile game actually used in schools. My role crossed business development, account management and project management: translating the client's needs, coordinating expertise and protecting product continuity.
Development also involved a professional with whom I had a long personal connection: a former schoolmate who became a videogame developer, with experience in virtual and augmented reality. It is a concrete example of a professional network becoming production capability, rather than merely a list of contacts.
The project outlived the agency
Bloxi no longer operates as an agency, but Mr. Bydon did not remain a prototype. The game is still used and maintained by a former collaborator involved in the project. ETRA receives periodic usage reports; the detailed figures are not published here because they belong to the client relationship.
This continuity adds another chapter to Bloxi and gives a concrete example of working across technology, communication and people.
Maintenance is part of the product
For digital products, launch is only one passage. Educational content, technical compatibility, accounts, scores and real-world usage all require continuity. Mr. Bydon's most interesting outcome is therefore not only that it was built, but that it kept living after the organisation that first managed it had changed.
