Stories
Reflections, stories and field notes. I write to understand before being read: communication, innovation, Africa, events.
Featured
Writing to make sense of things, not to be noticed
A non-linear path needs a place to sit still long enough to be looked at. This site started as an archive, not a shop window.
Photography taught me to look before speaking
A table with three cameras at Flatdogs Camp, in the South Luangwa area: the memory of meeting Carlo Landucci and discovering a passion for photography.
All stories
Italy's housing plan: distinguishing funds, projects and available homes
How to read a housing plan by following the steps from resources to investment and homes, using the Housing Cohesion Fund consultation.
Marketing and sales: training with Frank Merenda
Training in Mendrisio and three questions for anyone working across marketing and sales: making an offer recognisable, supporting its value and measuring what it delivers.
How to read an Italian public funding call before starting an application
Applicants, status, costs and timing: a practical reading framework for deciding whether to pursue an Italian public funding call.
Not every idea has to become a company
Experiment, project, commercial initiative and company are different forms. Light validation helps you choose whether to continue or stop.
Okavango: how the flood changes travel-planning questions
Where the Okavango's water comes from and what to ask before choosing dates, locations and activities in the delta.
Vibe coding: building without being a developer
Prototyping with AI widens what is possible, but it does not remove iteration, control, maintenance and responsibility.