Independence
No conflicts of interest. Only solutions designed around your needs.
Strategic advisory
I turn challenges into opportunities
Strategic and operational support for SMEs, start-ups and professionals looking to grow. I coordinate a specialist network for end-to-end projects, from strategy to execution.
A trusted specialist network
I work with selected professionals for each specialist field.
Strategic approach
Not just execution, but an overall view and strategic thinking.
Measurable results
Clear objectives, defined KPIs and continuous monitoring.
Services
A complete ecosystem of skills for strategic and operational challenges, from brand identity and communication to technology and growth.
Brand identity & positioning
Build a brand people remember
Strategic definition of brand identity, naming, visual identity, tone of voice and competitive positioning.
Deliverable
- Brand strategy and positioning
- Naming and tagline
- Visual identity (logo, palette and typography)
- Complete brand guidelines
- Tone of voice and brand manifesto
Process
Competitive analysis → Strategic workshop → Concept development → Creative execution → Rollout
Video, photography & content production
Stories designed to convert
Professional visual content production: corporate video, photography campaigns, multimedia storytelling and social content.
Deliverable
- Corporate videos and brand films
- Photography shoots and portraits
- Social media content
- Reportage and short documentaries
- Editing and post-production
Process
Creative brief → Pre-production and storyboard → Shooting → Post-production → Multi-format delivery
Strategic communication
Clear messages, measurable outcomes
Integrated communication strategy: from key-message definition to multichannel campaign planning.
Deliverable
- Integrated communication strategy
- Messaging architecture
- Multichannel editorial plan
- Press office and media relations
- Crisis communication plan
Process
Communication audit → Objective setting → Strategy and messaging → Campaign delivery → Measurement and optimisation
B2G — Business to Governance
Strategic advisory for public bodies, institutions and governance stakeholders
High-value support for public bodies, institutions and governance stakeholders, from institutional communication and election campaigns to public-process digitisation.
Deliverable
- Institutional communication strategy
- Political communication and election campaigns
- Digital transformation for public bodies
- Institutional media relations and reputation management
- Advisory on projects, partnerships and public tenders
Process
Institutional context analysis → Strategy and objective setting → Dedicated team assembly → Delivery and monitoring → Reporting and continuous optimisation
Websites & apps
Digital experiences built to perform
Design and development of websites, e-commerce, landing pages and mobile applications focused on UX and conversion.
Deliverable
- Portfolio and corporate websites
- E-commerce and marketplaces
- High-conversion landing pages
- Web and mobile applications
- Technical SEO and performance
Process
Discovery and UX research → Wireframes and UI design → Development → Testing and QA → Launch and optimisation
Digital Marketing & Growth
Sustainable, measurable growth
End-to-end digital strategy: SEO, SEM, social media, email marketing, marketing automation and growth experimentation.
Deliverable
- SEO and SEM strategy
- Social media and paid campaigns
- Email marketing and automation
- Growth experiments
- Reporting and dashboards
Process
Analysis and benchmarking → Funnel design → Campaign setup → Experimentation → Scaling
Automation & Tech Integration
Operational efficiency through technology
Process analysis, workflow automation, systems integration and technology implementation to improve productivity.
Deliverable
- Business-process mapping
- Workflow automation (Make, n8n, Zapier)
- CRM / ERP / API integrations
- AI integration & copilot
- Documentation and training
Process
Process audit → Solution design → Implementation → Testing and rollout → Maintenance
Change management for SMEs
Sustainable organisational transformation
Strategic support for SMEs undergoing growth or transformation: reorganisation, new business models and digitisation.
Deliverable
- Organisational assessment
- Transformation roadmap
- Change enablement
- Leadership training
- KPIs and governance
Process
Diagnosis → Vision and roadmap → Pilot → Scaling → Consolidation
Data analytics & business intelligence
Data-informed decisions
Analytics setup, data collection, analysis and reporting for informed decisions and KPI monitoring.
Deliverable
- Setup analytics (GA4, server-side)
- Custom dashboards (Looker, Metabase)
- Data warehouse and modelling
- Periodic reports and insights
- Data literacy training
Process
Data audit → KPI definition → Tracking implementation → Dashboard → Continuous analysis
Product strategy & MVP
From concept to market
Strategic support for new products and services: idea validation, MVP and go-to-market strategy.
Deliverable
- Product discovery and validation
- Business model and pricing
- MVP design & build
- Go-to-market strategy
- Iteration based on user feedback
Process
Idea and research → Validation → MVP → Launch → Iteration
AI strategy & implementation
Artificial intelligence for business
AI strategy and implementation: from internal copilots and process automation to predictive analysis and generative content.
Deliverable
- AI readiness assessment
- Use-case mapping and roadmap
- Copilot and agent implementation
- LLM integration into existing workflows
- Team training on AI tools
Process
Assessment → Use case design → Prototyping → Deployment → Adoption & training
Partnerships & business development
Strategic connections that create value
Identification and activation of strategic partnerships, commercial alliances and business-development opportunities.
Deliverable
- Strategic partner mapping
- Business-development strategy
- Negotiation and commercial agreements
- Relationship and network management
- Co-marketing and joint ventures
Process
Market analysis → Partner identification → Outreach → Negotiation → Activation
Training & development
Skills that make a difference
Tailored training for teams and management: digital marketing, communication, innovation and leadership.
Deliverable
- Tailored workshops
- Continuous learning programmes
- Individual and team coaching
- Learning materials and playbooks
- Learning and ROI assessment
Process
Needs analysis → Programme design → Delivery → Exercises → Follow-up
Crisis management & reputation
Protect and strengthen reputation
Communication-crisis management, reputation monitoring and rapid-response strategy.
Deliverable
- Crisis communication plan
- Online reputation monitoring
- Operational crisis management
- Spokesperson media training
- Recovery and narrative rebuilding
Process
Risk assessment → Crisis playbook → Monitoring → Rapid response → Recovery
How I work
A proven process that starts with listening and moves through strategy, execution and continuous optimisation to reach concrete outcomes.
- 01
Discovery
Active listening to your objectives, challenges and market context, followed by an assessment of the current situation.
- 02
Strategy
Defining the best strategy based on data, experience and industry best practices.
- 03
Team assembly
Activating the specialist network required to deliver the project.
- 04
Execution
Operational coordination, quality oversight and timeline management for reliable delivery.
- 05
Optimisation
Monitoring results, analysing performance and continuously optimising based on real data.
Have a project in mind?
Whether you need a complete strategy or support on a specific project, I am here to help. Let's have a no-obligation conversation.
Note: All services are provided through a strategic advisory model. I personally coordinate a network of specialist professionals to ensure reliable delivery.
Every project is unique. Scope, timing and fees are tailored after the discovery phase.
End-to-end projects Specialist network Tailored