For Lenovo I followed a project from commercial development through delivery, spanning the proposal, account management, production, press and suppliers. At its centre was Henosis, a digital work by Giuseppe Lo Schiavo created using the Lenovo Yoga Slim 7i Pro X.
The opportunity came through Bloxi's commercial activity during its collaboration with Marketing Multimedia, now TIG — The Innovation Group. It brought together worlds that often work at different speeds and in different languages: a technology brand, a product launch, a digital artist, audiovisual production and an NFT component.
From first contact to delivery
My role did not begin after the concept had been defined. I handled negotiation, analysis and preparation of the proposal, followed by account management, planning and coordination of the working team. During production I maintained relationships with the client, artist, suppliers and press through final delivery.
This kind of coordination does not map to one technical discipline. It requires understanding what each party must produce, exposing dependencies and deadlines, and translating continuously: the brand objective for the creative team, production needs for the client, and technical constraints for the people managing communication and public release.
The structure behind the work was Bloxi; the operational dimension also appears in The invisible work behind an idea taking shape.
Henosis: the product as a creative tool
Henosis is a 63-second video animation commissioned by Lenovo and created by Giuseppe Lo Schiavo using the Yoga Slim 7i Pro X. The detail mattered: the computer was not merely placed beside the artwork as a sponsor. It became a demonstrable part of the process used to create it.
Length of the Henosis video animation commissioned by Lenovo
The work moves through digital landscapes and figures suspended between nature, architecture and technology. The campaign could therefore communicate the device's capabilities without becoming a list of specifications: it showed both a creative result and the process behind it.
Twenty-five copies, not a promise about the future
Henosis was also released as a special NFT edition of 25 numbered copies. In 2022, NFTs and digital art attracted enormous and often imprecise attention. Here the token neither replaced the artwork nor guaranteed a return: it created a limited digital edition connected to the launch.
Numbered copies in the Henosis special NFT edition
Explaining it correctly meant distinguishing technology, digital ownership, artwork and communication. The distinction still matters: new language can make a project contemporary only when it serves an understandable purpose.
The lesson in end-to-end coordination
The professional value does not come from standing beside a recognised brand. It comes from following the whole chain, including the less visible steps: turning a commercial possibility into a realistic proposal, giving the right people the information and time they needed, managing revisions and keeping the public story consistent with what had actually been produced.
The complete project, including video and images, is available on the Lenovo page. Another case from the same ecosystem is TheFork.
