Lenovo
A special project sitting between digital art, brand and technology
Project overview
The project reached Bloxi through the commercial work carried out with my business partner, while we were collaborating with Marketing Multimedia, now TIG — The Innovation Group. Lenovo wanted to support the launch of the Yoga Slim 7i Pro X with a work connecting product, creativity and digital art.
I coordinated the project from beginning to end: negotiation and proposal analysis, account management, planning, team coordination, relationships with the client, artist, suppliers and press, through to final delivery. The creative work was entrusted to GLOS — Giuseppe Lo Schiavo.
Henosis is a 63-second video animation commissioned by Lenovo and created by Lo Schiavo using the Yoga Slim 7i Pro X. It was also released as a special NFT edition of 25 numbered copies. The computer was not merely shown in the campaign: it became the tool used to create the artwork.
Creative direction & digital art
GLOS — Giuseppe Lo Schiavo
A digital artist working at the intersection of contemporary art, AI and generative imagery. For Lenovo he signed the creative direction and the visual scenes, in continuity with the Henosis series.
See the workGallery
