Show Me

Branded Entertainment is editorial content conceived or funded by a brand to entertain: short films, documentaries, podcasts, talk shows and reading experiences. Show Me aimed to bring these formats together in a platform where people could discover them through categories and filters, then watch, listen or read.

Registered users would be able to save favourites and follow brands publishing content. The project envisaged rewards linked to consumption and interaction, within a gamification and tokenomics system. Content and brand pages were central to the experience, rather than the personal profiles of a social network.

The business model targeted brands: a presence on the platform and tools to understand how audiences consumed their content. Surveys and questionnaires would complement usage metrics, providing insights for evaluating campaigns and informing future ones.

I worked on product definition, market research, presentations, commercial outreach and initial fundraising efforts. I also coordinated the people developing the MVP. We reached a partially working first platform, with content, initial agreements and qualitative and quantitative testing through surveys and trials on the platform.

Content production was not our main activity: our role was to build the platform. We also made videos, animation, audio and written material to promote Show Me; some of that work is collected below.

Show Me did not become an operating business. Roberto Lorusso and I subsequently directed our collaboration towards Bloxi, applying the skills and relationships we had built to client projects.