Bloxi
A digital agency for web projects, technology delivery and communication.
Project overview
Bloxi started in 2020 after the ShowMe experience. Roberto Lorusso and I chose a lean structure, supported by a network of professionals, to turn clients' ideas and requests into projects that were actually delivered.
In a business run by two partners, roles were necessarily broad. As General Manager and Business Development lead, I handled commercial development, client relationships, proposals and operational coordination, staying involved in delivery whenever required.
Bloxi worked across digital projects, technology delivery and communication. Its collaboration with Marketing Multimedia — renamed TIG, The Innovation Group, in 2023 — broadened the opportunity pipeline and contributed to projects for major clients including Lenovo and TheFork.
More than revenue, the meaningful outcome was the method built in practice: listen to the need, assemble the right team, connect clients, suppliers and different disciplines, and take responsibility for delivery.
Challenge
After an ambitious, revolutionary start-up that never found its market, rebuild a sustainable operating model: real revenue, real clients, and staying lean without giving up on technological innovation.
Solution
A lean agency backed by a wide professional network, strong on advisory and upfront analysis. Three integrated areas — digital, technology & communication, custom AI — to answer real needs with lean, measurable, turn-key solutions.
Impact
- •Real, recurring revenue across multiple years of operation
- •Collaboration with Marketing Multimedia, now TIG — The Innovation Group
- •Projects delivered for large, complex clients in Italy and abroad
- •A repeatable advisory method that now sits at the centre of my practice
Delivery process
Analysis & Advisory
Listening to the client, mapping the context and defining the real problem — not just the stated one.
Concept & Strategy
Designing the leanest possible solution, choosing the tech stack and validating a shared roadmap.
Build & Production
Execution with our professional network across development, communication and custom AI integrations.
Delivery & Follow-up
Launch, training, handover and ongoing support where needed.
Team
- AB
Andrea Bellati
Co-founder, General Manager & Business Development
- RL
Roberto Lorusso
Co-founder, Sales & Partnership Manager
