TRIALISM began in 2023 as an idea developed with Francesco Gilardi. In September 2024, that idea became a real event, bringing an estimated 500–600 people together around trial. That is the project's most concrete result—not the opening chapter of a series we can already promise.
Trial is a niche world with its own culture, language and relationships built over time. Entering it meant listening first. There was no need to pretend I already knew it: the work was to combine the expertise of people who live the sport, a recognisable format and everything required to bring people together in one place.
Francesco and I did not have a rigid division of responsibilities. We both handled a little of everything: the idea, relationships, partners, communication, organisation and last-minute problems. Each of us naturally stepped forward where we had more experience, but describing two perfectly separate roles would make the story neater and less truthful.
From an idea to the first event
Between the project beginning in 2023 and the event in September 2024 came the less visible work: defining the format, building an identity, speaking with the local area, involving the sporting world, finding partners and turning an intuition into something that could actually be produced.
Approximately 500–600 people attended on the day. It is an estimate rather than a figure from a ticketing system, but it conveys the scale reached by a first edition built from scratch in a highly specific sector.
Partners were not a row of logos
Alongside local companies, the project involved Regione Lombardia, the Italian Motorcycle Federation through its Lombardy organisation, and Moto Club Bergamo with its trial section. They were different stakeholders, each with its own language, expectations and responsibilities.
Involving them was not simply about visibility or placing logos on materials. It meant creating a proposition that institutions, sporting organisations and companies could understand while keeping trial at the centre of the experience.
Doing what was needed, when it was needed
Building an event from scratch quickly makes many organisational charts feel theoretical. One day is about the narrative; the next is about a supplier, a partnership or an operational detail. Francesco and I worked that way: sharing overall responsibility and addressing whichever problem needed an answer at that moment.
That was also the project's most practical lesson. The quality people experience on the event day depends on a long series of decisions made earlier, usually without an audience and without anything spectacular about them.
A second edition is not a promise
TRIALISM held its first edition in September 2024. A second edition is not currently scheduled. The possibility remains open, but starting again would make sense only with the right conditions, energy and objectives—not simply to turn a first result into an automatic annual appointment.
I would rather describe what actually happened: a project born in 2023, an event delivered, hundreds of people attending and different organisations brought together around a niche sport. That is already a sufficiently concrete story.
Continue with building events that leave a mark and the power of genuine connections.
