Crescitalia
New visual identity, corporate collateral and website for the fintech platform Crescitalia.
Project overview
For Crescitalia I owned the full project cycle as project and account manager: from client acquisition and kick-off through delivery and ongoing maintenance.
The work started with defining the new visual identity, coordinating the in-house creative team on the brand-system redesign. From there it extended across all corporate collateral — from document templates to a physical office plaque — with the goal of making the new language recognisable at every touchpoint, digital and physical.
On the web side I coordinated the build of the new website, delivered together with an external agency specialised in custom WordPress and PHP templates. My role was the bridge between the client, my agency's creative team and the external technology partner, holding onto timelines, visual coherence and final quality.
After release, the project continued with maintenance and small evolutive work on the site and corporate collateral, ensuring continuity and coherence over time.
Challenge
Give Crescitalia a recognisable, coherent visual identity across every touchpoint — documents, physical office, website — while coordinating an in-house creative team and an external technology partner without losing quality or time.
Solution
End-to-end coordination of the rebrand: definition of the new visual identity, application across corporate collateral (including a physical office plaque) and website build on WordPress with a custom template, in collaboration with a PHP-specialised partner agency.
Impact
- •A new visual identity coherent across digital, print and physical space
- •A custom WordPress website built with a specialised external partner
- •A reusable, easily updatable corporate-collateral system
- •A project owned from acquisition through maintenance, with continuous post-release evolution
Delivery process
Kick-off & discovery
From client acquisition to kick-off: alignment on rebrand goals, analysis of existing touchpoints and scope definition across identity, collateral and website.
Visual identity & collateral
Coordinating the creative team on the new visual identity and its extension across corporate collateral, including a physical office plaque, aiming for one language across every medium.
Website development
Designing and building the new website on WordPress with a custom PHP template, in collaboration with a specialised external agency, while keeping operational coordination on the client side.
Delivery & maintenance
Site and collateral release, followed by ongoing maintenance and small evolutive work across digital touchpoints and corporate identity.
Team
- AB
Andrea Bellati
Project & Account Manager
- TC
Team Creativo
Visual identity & corporate collateral
- PW
Partner WordPress
Custom PHP template development
