Gioconews
New brand identity and new editorial website for Gioconews: migration from Joomla to a proprietary CMS, re-architecting hundreds of thousands of articles.
Project overview
Gioconews is a specialist digital publisher with a very large historical archive. The project started from a ground-up design of the new brand identity — visual system, communication collateral, guidelines — and expanded into a full new-site build, first prototyped and then implemented on a proprietary CMS.
The real complexity wasn't just visual: the site came from a Joomla CMS layered over years, hundreds of thousands of articles classified through highly heterogeneous logics, overlapping taxonomies, redirects and internal links that had to be preserved to protect SEO and editorial continuity. It required serious work on information architecture, content mapping, coherent taxonomy design and technical migration to the new CMS.
On the new site we simplified the information architecture, removed unnecessary steps, retired obsolete features and introduced new capabilities — a more modern back office, clearer editorial flows, a more legible and performant frontend. A digital editorial project that fused rebrand, product design and large-volume technical migration.
Challenge
Rethink identity and website of a digital publisher with hundreds of thousands of legacy articles, migrating from a layered Joomla CMS to a proprietary one without losing content, taxonomies or SEO/editorial continuity.
Solution
New brand identity, prototyping of the new site and build on a proprietary CMS, backed by structured work on information architecture and content migration. In parallel, editorial-flow simplification and new capabilities across frontend and back office.
Impact
- •A new brand identity and coordinated communication collateral
- •A new editorial website on a proprietary CMS, prototyped and built from scratch
- •Migration from Joomla of hundreds of thousands of articles with legacy taxonomies
- •Simplified information architecture and leaner editorial flows
Delivery process
Brand identity
Ground-up design of the publication's new visual identity and production of the communication collateral supporting the new positioning.
Analysis & IA
Analysis of the existing Joomla site, content and taxonomy mapping, and redesign of the information architecture with a simplification of flows and features.
Prototype & site
Prototyping the new editorial site and building it on the proprietary CMS, with a performant frontend and a back office designed around the newsroom's workflow.
Content migration
Migrating hundreds of thousands of articles from the Joomla CMS to the new one, preserving useful taxonomies, redirects and SEO/editorial continuity.
Team
- AB
Andrea Bellati
Project & Account Manager
- TC
Team Creativo
Brand identity & website design
- TD
Team Sviluppo
Proprietary CMS & content migration
