Marga

Marga (Mar.Ga.) is a company with over 20 years of experience in construction, renovation and facility management of medium- and large-scale properties, with more than 4,000 projects delivered. Its identity lives on a dual soul — Service and Contract — which the rebrand set out to make readable and consistent across every touchpoint.

As project manager I coordinated a creative and development team across the full rebrand. The work started from a strategic analysis of the company, its positioning and its reference market, to build a solid base for redesigning the identity and clearly conveying quality, reliability and professionalism.

From there we worked on a new logo, designed to hold the Service–Contract duality inside a single mark, and on the full visual identity system: brand system, print and digital collateral, application on the office plaque, stationery and physical touchpoints. In parallel we designed and developed a completely rethought website — clear architecture, intuitive UX and SEO optimisation — to bring the two pillars of the offering online.

To close the loop, I coordinated — and partly ran directly — the launch of the LinkedIn company page, the editorial plan and a dedicated advertising campaign, to place the new identity in front of the B2B audience.