Mr. Bydon — ETRA
A 2D mobile environmental-education game built with Bloxi for ETRA Spa, used in schools across the Veneto region.
Project overview
Mr. Bydon is the environmental-education programme that ETRA Spa — a Veneto multi-utility running integrated water services, waste collection and circular-economy activities — brings into local schools to raise awareness among students and teachers on sustainability, correct waste management and low-impact daily behaviour.
At Bloxi we took over the existing game and reworked it to fit ETRA's evolving needs: new mechanics, updated educational content, a reviewed experience and technical optimisation. Today we continue to maintain and grow it in step with the client's environmental-communication plan.
It's a 2D game built for mobile, used inside schools in the region: students sign in with a personal login, play through themed levels and mini-games, answer quizzes on recycling and sustainability, and the overall leaderboard rewards the most active classes. Beneath the surface sits real complexity: user management, progression and score tracking, leaderboards, a configurable quiz engine, and a back office to update content and questions without shipping a new app version.
Challenge
Rework an existing educational game to fit ETRA's new needs: updated content, stronger mechanics and an infrastructure that could handle real classroom usage, with classes, teachers and leaderboards — all while keeping the playful tone designed for local Veneto schoolkids.
Solution
A 2D mobile game with personal login, level paths, mini-games and quizzes on sustainability and waste management, an overall leaderboard, and a dedicated back office to update content, questions and educational events without shipping a new app version. The product is under continuous maintenance under the Bloxi umbrella.
Impact
- •A 2D mobile game used by Veneto schools as an environmental-education tool
- •Login, progress, quiz and leaderboard systems to engage students and classes
- •A back office to update educational content and quizzes autonomously
- •Ongoing maintenance and evolution aligned with ETRA's programme
Delivery process
Analysis & re-design
Analysis of the existing game, ETRA's educational needs and the school audience, to define the areas to rework — content, mechanics, user experience and technical structure.
Game development
Building the 2D mobile game with levels, mini-games, quiz engine, user management, progression and leaderboard, integrated with a dedicated content back office.
School rollout
Rolling the product out to local schools, supporting teachers with classroom usage and monitoring the real student experience.
Maintenance & evolution
Ongoing maintenance, educational content updates, mechanics evolution and technical support, aligned with ETRA's environmental-communication plan.
Team
- AB
Andrea Bellati
Project & Account Manager (Bloxi)
- BX
Team Bloxi
Development, design & maintenance
- ET
ETRA Spa
Client & educational-content direction
