TRIALISM
A trial festival: motorbikes and bikes on an indoor zoned course, free ride, kids' school, food & evening DJ set.
Project overview
TRIALISM was born in the province of Bergamo as an indoor trial exhibition and competition — a zoned technical course where trial motorbike and trial bike riders take on artificial obstacles in search of the perfect line, balancing control, power and lightness.
Around the competition, the format opens up into a proper festival: entertainers riding free between heats, a school for under-10s to introduce the youngest to the sport in full safety, a food & beverage area with craft beers and local cuisine, and music from afternoon through to the evening DJ set.
The name TRIALISM echoes the philosophical link between body, mind and senses. For us it celebrates the synergy between HUMAN, MACHINE and ENVIRONMENT: sport as a technical and cultural act, the machine as an extension of the body, the environment as a stage that deserves respect. A concrete vision that translates into a commitment to reduce environmental impact through new, sustainable forms of creativity — leaving a positive mark for the generations to come.
Challenge
Build an indoor trial format from scratch that speaks to both hard-core fans and a general audience, turning a technical competition into a festival experience open to families, kids and the curious.
Solution
A hybrid event: a zoned competition for trial bikes and motorbikes as the technical core, spectacular free-ride to keep the rhythm, an under-10 school as an investment in the sport's future, plus food and an evening DJ set to stretch the day into festival mode.
Impact
- •An original indoor trial format in the province of Bergamo
- •Engaged riders, families and non-specialist audiences
- •A dedicated kids' school to bring the youngest into the sport
- •A replicable model designed to grow edition after edition
Gallery
Delivery process
Concept & Format
Defining the hybrid competition + festival format and the TRIALISM brand positioning.
Venue & Course
Choosing the indoor venue and designing the zoned course for trial bikes and motorbikes.
Programme & Partners
Building the schedule (competition, free ride, kids' school, food, DJ set) and onboarding partners.
Event production
Set-up, staff coordination, safety, communication and live event management.
Team
- AB
Andrea Bellati
Project Lead
- FG
Francesco Gilardi
Creative Director
- N
Naik
Social Media Manager
- L
Lorenzo
Designer & Art Director
